Everybody loves a story, and Business Wales are no different.
Full of amazing stories, we wanted to share the success of those businesses they have helped. The start-ups, the growth seekers and all of those in between.
To do this, we proposed a new approach, a new look, but no new logo. Born out of stakeholder workshops and in-depth consultation, a new core message set the tone and helped position and shape how Business Wales talk, communicate and share success stories.
To raise awareness of the new look and feel, we engaged the internal audience first, through a series of events and a campaign newspaper followed by an outdoor and digital campaign, using a digital animation to celebrate the success stories, followed closely by more above the line activity to come over the next few months…