Cardiff Met Student Recruitment 2017
Cardiff Met expressed to us that Clearing for 2017 was going to be a priority due to the increased pressure from red brick universities in the Clearing period. They wanted to build on the success of previous outdoor advertising whilst running a campaign underpinned by digital advertising to drive awareness and convert students through Clearing.
We worked with Cardiff Met to raise above the line awareness in the student market and raise awareness amongst parents in key geographical areas. The campaign focused on utilising sites that delivered visually eye-catching artwork and impact around city centre locations and shopping centres in Cardiff and Bristol. Over the course of the two week period of activity we managed to deliver over in excess of 3.5 million impacts.