Student recruitment is competitive and can be a tough ask. What better way to encourage potential applicants than to offer them a challenge. So that’s what we did.
Cardiff Met have been a friend for a number of years – working on both recruitment drives and awareness campaigns. They asked us to develop the concept and creative direction for the new campaign. The idea? Simple – ‘prove yourself’. This allowed us to introduce and differentiate the five schools within Cardiff Met and ask the audience to – Find, Challenge, Test, Grow & Push (yourself).
What we did
Video & concept development
TV – Sky Adsmart