We have been working with GD, one of the top waste management companies in Wales for the last few years.
Approached to plan and implement their entire marketing strategy from web design & development, to public relations and social media. To start, we wanted to cut through the noise that exists in the waste market, but how? By positioning GD as true experts in their field as ‘champions of waste’. This influenced and guided a more usable tagline – Taking Waste Further –Taking (the service) Waste (the product) Further (the solution).
To bring everything to life, we commissioned new photography and developed a suite of brand assets, championing the way the company thinks of waste. Using their fleet of vehicles and dedicated staff, we ensured the photography reflected GDs true brand personality. This influenced a new approach to their website, creating a user friendly, easy to use website, displaying their services in a new conversational, human manner. Alongside the website, we have organised events such as the half time shows at the principality stadium. This work is supported by an ongoing organic social media strategy, SEO and blog posts.