Hampshire County Council
Programmatic teacher recruitment campaign
After being awarded on to Hampshire County Council’s Recruitment Advertising Framework, we were asked to produce a 2 month, programmatic campaign to encourage people in Hampshire to consider a job in teaching.
We used behavioural and contextual targeting for this campaign to ensure that the clicks we achieved were quality leads for Hampshire County Council. Our target audience were served the ad’s whilst browsing the web on sites which had relevance to the campaign i.e Universities, Teacher Training courses etc.