Llaeth Y Llan

Llaeth Y Llan are a strong Welsh brand that have been producing superb yoghurt since the ‘80s. They approached us with a view to increase brand awareness and brand loyalty across Wales, so that’s what we did. During the campaign period, we worked in conjunction with Llaeth Y Llan’s creative agency.

The campaign ran for a total of 6 months, with two main bursts; February – St David’s Day and a strategic burst in July to maximise on the seasonal sales trend.

We almost doubled brand awareness for the brand in some areas across Wales during our most recent campaign.

What we did

Outdoor including 48 sheets, 6 sheets & bus rears