NHS Help Me Quit

A service with a difference. Put simply, a central signposting service to help people who smoke make the right choice when deciding to quit. But how can we cut through the visual noise that exists in today’s saturated world? By being brave, and honest.

The campaign launched across Wales in a prime time spot straight after Emmerdale on ITV Wales supported by a pan-Wales digital and outdoor campaign.

What we did
Quantitative & qualitative research
Branding
Naming
Website development & SEO
TV
Outdoor media
Social media
PR