Blas y Tir

We have been working with Puffin for five years, helping them secure listings in the big 4 supermarkets, and achieving huge brand awareness. During this time we have worked in conjunction with Puffin’s creative agency to bring each campaign to life.

Our brief for 2016 was to raise the profile of Puffin’s premium ‘Blas Y Tir’ brand of potatoes in Wales and increase the sales of their top line potatoes.

The campaign was planned utilising Kantar research and Tesco Club Card data to identify Puffin’s specific target market and demographic.

We ran a TV campaign on ITV and S4C, supported by radio.

Our work achieved a huge 20% uplift in sales and 10% increase in brand awareness.

What we did
Strategy
TV – ITV
Radio