Run Wales. Be true to yourself. So we said Run True.
Resulting in a dynamic visual identity that can run and run and run.
A bilingual brand was produced that could utilise the strength of the running community and its links with Welsh Athletics, Run Wales will become the first place to go to find groups and get tips on improving and enjoying your running.
Along with social media, the driving force behind the new brand was a community focussed website that enabled individual runners and clubs alike to form groups as well championing individuals with stories to tell.