Senedd Event

Motorpoint Arena Cardiff has celebrated a key landmark in its history – with 10 million customers passing through its doors.

For 24 years, the arena has welcomed the most influential artists, comedians and sportspeople and given the people of Cardiff and beyond moments they’ll remember and cherish.

Ubiquity was tasked with assisting Motorpoint Arena Cardiff in celebrating the landmark.

Our approach/solution

To mark the 10 millionth customer occasion, we reached out to the arena’s fans and asked them to send their favourite photos from their time at the Arena. These were put on display at an event at the Senedd where there was also live music from Into the Ark, and speeches from key stakeholders including, the Cabinet Secretary for Economy and Infrastructure, Ken Skates, Cardiff Central AM, Jenny Rathbone, and Live Nation COO for the UK and Ireland, Paul Latham.


What we did

Jenny Rathbone, Cardiff Central AM speech
Ken Skates, Cabinet Secretary for Economy and Infrastructure speech
Live performance by Into the Ark (who came runner up on this years’ The Voice)
Coverage on Made in Cardiff TV
Event held at the Senedd


  • Major stakeholders were made aware of the landmark achievement
  • Fans were engaged and felt valued