Spartan Race UK
Spartan Race is huge – known to many as the world’s best obstacle race & leader in the market. We were challenged to increase ticket sales in key areas throughout the UK, from Windsor to Edinburgh.
By tapping into the (strategically positioned) male orientated audience a campaign was produced making use of differing media touchpoints, reflecting the media habits of our audience.
What we did
ITV Video on Demand
Specialist sport press