Swansea City FC

From rock bottom to top flight, the Swans are not only a football club but a lifestyle, icon, and reference to all people living in the city and its surroundings.

We were asked to launch a campaign, targeting Swan’s fans internationally, to drive sales and maximise the awareness of 2016/17 kit launch, whilst exploring new avenues for digital strategy and revitalising existing social media platforms.

What we did

Social media
Outdoor media