University of Wolverhampton
Ubiquity were tasked with developing a digital strategy for the University of Wolverhampton to generate leads for their project, Enterprise Action.
Enterprise Action is a business support project part-funded by the European Regional Development Fund (ERDF), that offers tailored support packages for individuals who want to start business.
From specialist workshops to match-funded grants, the project aims to support people with a business idea, a newly created business or established SMEs (small & medium sized enterprises) to develop their businesses within the Black Country and the Marches.
Faced with the challenge of reaching students and potential SMEs or individuals who may benefit from the project, the University of Wolverhampton sought the expertise of the Ubiquity team.
What We Did
After in-depth discussion and research to ensure client’s objectives could be met, Ubiquity formed a digital strategy to reach those in the community who could benefit from the project. The campaign encompassed a variety of skills including;
Search Engine Optimisation
Search Engine Advertising (Google and Bing)
Social Media Advertising and Remarketing – Strategy, delivery and management
As the campaign progresses, the team continue to monitor and evaluate its progress and maintain a close client relationship to ensure it produces optimum results and ROI (return on investment).
So far Ubiquity have seen some outstanding results from the strategy.
Stay tuned for the final campaign results!