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Balance Box

Branding & Web Build

Balance Box is a prepared meal plan delivery service which is aimed at people who wish to enjoy healthy, fresh food but don’t have the time to be able to prepare and cook it. They deliver nationwide and have a variety of delicious meal plans options available.

brief.

We were initially tasked with refreshing the existing Balance Box brand to ensure their messaging and visual identity was consistent throughout their brand assets. Following our success with this, Balance Box tasked us with redesigning their website to improve the user experience and increase conversion rates.

approach.

We conducted a series of branding workshops with key stakeholders to determine how we could enhance the existing brand to establish consistency across their marketing material. We developed a new set of brand guidelines which we then applied to design and build a new WordPress website with Woo-commerce as the e-commerce platform.

outcome.

We gave Balance Box a fresh, dynamic website with a clean and healthy feel to it. This branding was then rolled out across print and digital outputs with a great response. The combination of eye-catching assets and a fresh design made for a smooth user journey which has ultimately increased conversions and session duration to date. We can’t wait to see what the future holds for Balance Box.

 

what we did.

Brand Positioning/Brand Refresh/Brand Guidelines/Web Design & Build