2020: the year where everything happened. And when we say everything, we mean it.
Of course, you don’t need us to spell out everything that happened – but how about we talk about the good bits for once? Despite all the bad news, we at Ubiquity still found plenty of things to smile about in 2020, from launching great campaigns from home offices scattered across Wales to being [briefly] reunited between lockdowns in the summer, and even welcoming some new faces to the family.
Of course, throughout the year, our clients’ successes remained our top priority no matter what. Here’s a little insight into our top moments:
The start of the year is a time for resolutions and big changes, and we were delighted to help the National Centre for Learning Welsh attract keen new learners for their January recruitment campaign.
During the campaign period we saw a 18.64% rise (36,880 vs 31,086) in new users visiting the Learn Welsh website, compared to last year, which suggests the activity is generating good levels of awareness from new learners. The average session duration is also up by 82.49% (06:31 vs 03:34).
We started working with the Ambulance Radio Department inside the South Western Ambulance Service to recruit for technology-focused NHS roles. Little did we know the NHS would become an even more vital part of our lives in a matter of days!
Just before lockdown, we welcomed Eddie to the fold as our new Digital Marketing Executive. Although he only had a few days to get to know us all before we headed to our home offices, we can’t imagine Ubiquity without him!
As lockdown descended, our number one priority was to help our clients navigate this new, almost all-digital marketing landscape. For example, we helped local family butchers Douglas Willis by advertising their online meat delivery service using Facebook and Google Search PPC. The result? A 1929.76% return on investment.
In April, we launched the Covid-19 Business Support Campaign for the Welsh Government’s business support programme, Business Wales. Over two months during this critical time, we engaged Welsh business owners across Facebook, Google, Bing, Spotify, WalesOnline, LinkedIn and radio by encouraging them to visit the Business Wales website for guidance and much-needed support. Delivering an excellent bounce rate of 45%, the results illustrate just how engaged users were.
2020 was a difficult time for schools and universities, which is why we were more than happy to help Wrexham Glyndwr University with their student recruitment campaign by working as a virtual extension of their marketing team.
The University of Wolverhampton is another university we supported, this time with a summer campaign encouraging students whose job prospects have drastically diminished as a result of the pandemic to start a business of their own in their spare time.
The Facebook campaign and supporting SEO and blogs helped the project exceed its targets for 2020. Nice one!
July saw the beginning of Southampton City Council’s Keep Active, Stay Safe campaign. This campaign promoted safe travel and healthier lifestyle choices by focusing on keeping up the good habits people had developed in lockdown, such as daily walks and eating well.
The campaign, which ran on Facebook, Twitter, LinkedIn and radio, resulted in over a quarter of respondents (29.68%) stating they would now choose to walk or cycle instead of using their car, and a further 67% saying they would use travel-planning website My Journey Hampshire in the future.
During the same month, we also designed and launched the Get Support page for Business Wales, as well as launching a brand new website for Catalyst: Laboratory Design & Construction Company.
Although we were all still working from home, that didn’t stop us from welcoming a new member to the Ubiquity team as Mared joined us as our new Social Media Executive. There’s nothing quite like experiencing your first day at a new office from the comfort of your own home!
We also continued working with Business Wales, this time with the government’s Keep Wales Safe campaign, which saw us creating infographics on how to keep each other safe in the workplace. Have you spotted our work at your workplace?
Another month, another new team member, this time in the form of our new Audio Manager and radio expert, Ed Cullen!
There was also no sign of our work slowing down as we entered the autumn. Just a small sample of our work includes creating social media assets for Cywain to help promote Welsh businesses, running a Google Display Network campaign for Block Ex, and revamping Pet Protect’s insurance quoting system.
Recruitment continued to be a key part of our work throughout 2020. In October, we worked with the Royal Welsh College of Music and Drama to help recruit applicants from across the UK for the college’s new courses, as well as raising brand awareness through education suppliers.
On the social media front, we helped one of our charity clients, the Ileostomy and Internal Pouch Association (otherwise known as IA), raise the profile of their charity by running an organic-only campaign around Ostomy Awareness Day. In the three-day period leading up to the day, IA’s Facebook page saw a massive 556% increase in engagement, along with an incredible 1433% increase in link clicks to the charity’s website and donation pages.
As Christmas drew closer and whispers of another lockdown grew louder, our work increased even more. Just a small selection of our work includes launching gorgeous-to-look-at campaigns for In The Welsh Wind’s gin and whisky collections, launching new pages for SWAST and Blue Group, and running a targeted email campaign for Cardiff Metropolitan University to help raise engagement and applications for various subjects.
Behold: the final month of 2020, and quite possibly our busiest one of all! We had new clients including Clarity on Credit join us, brand new website launches for OHOB Training Academy and KC Mortgages, and an innovative new campaign with Visit Cheltenham where we engaged local audiences with messaging on how to shop safely in Cheltenham during the lead up to Christmas.
And there we have it! While there was a distinct lack of office birthdays and Christmas parties, we still made 2020 a year to remember. Here’s hoping 2021 is just as memorable – just maybe a little bit less pandemicky.