Cardiff Metropolitian University

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Cardiff Metropolitan University.

Ubiquity have worked with Cardiff Metropolitan for over 12 years.

Breakdown

Client: Cardiff Metropolitian University

Disciplines: Account Management, Design, Media

Summary.

Brief.

Gen Z specific targeting to drive awareness and actual applications through clearing. Geographical span of 100 miles plus, whilst maintaining heartland area. A month long advertising campaign including smart and relevant content to target audience and their influencers. Create a Hero Piece on which to build the earned media of the campaign, which would form the cornerstone of the messaging.

Approach.

Over a period of time we developed a media strategy that built on the foundations and learning of previous recruitment campaigns.Media buying in an agile way allowed us to secure excellent value for money and precisely target the locations and media channels most likely to influence Gen Z.

Our challenge for Cardiff Met was to create stand- out in a crowded market place – we achieved this but insightful placement of their DOOH ; this drove the right message at the right time in the right place.

Outcome.

  • 100% over delivery against bought DOOH
  • + 8 % over delivery on rail DOOH impressions
  • + 8 % over delivery on Mall DOOH
  • 200 admissions through cinema than planned – over delivery of 30 %

Overall the campaign aided the results delivering a 3 % year on year increase in recruitment to Cardiff Metropolitan University through Clearing.

Overall, the campaigns are a success and generate leads for the client year on year.
“We have worked with Ubiquity for the last 7 years in terms of our Media Buying and Planning, specifically outdoor, TV and cinema”
“They offer excellent customer service, account management and communication. I would recommend them as an agency”
Ben Lee, Marketing Manager