Douglas Willis

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Douglas Willis.

Ubiquity Group were tasked with designing and developing an e-commerce website for a long-standing, family-owned butcher and wholesale meat supplier. The website needed to be modern, immersive and dynamic; an outstanding user experience (UX) was imperative. It was key that the design and UX of the website permitted users to access the areas they needed in as few clicks as possible, whilst enabling a quick, seamless and highly secure e-commerce process. We also had to ensure that the website was fully optimised for search engines from the start.

Breakdown

Client: Douglas Willis

Disciplines: Account Management, UX & UI Design, Web Development, Ecommerce, Web Maintenance, SEO, PPC Campaign, Organic Social

Summary.

Brief.

Tasked with designing and developing an e-commerce website. The website needed to be modern, immersive and dynamic whilst having an excellent User Experience (UX). It was key that users of the website could access the areas they needed in as few clicks as possible whilst making the e-commerce process as secure and quick as possible.

Approach.

The process began by establishing the requirements of the website and how these could be achieved. We went through a simple streamlined process of wireframing, User Interface (UI) design, HTML build which all led to full integration with the Content Management System (CMS) WordPress. The built website utilises Bootstrap as the responsive CSS framework, WordPress as the CMS and WooCommerce as the software component for the e-commerce experience.

Outcome.

The website went live in July 2019 and so far has gained significant traction. We now have an ongoing Search Engine Optimisation (SEO) retainer in place to grow the organic listings of the website through Google and gain more sales.