Respond Healthcare
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Respond Healthcare provides home delivery and support services to the stoma and continence care community.
Respond was born out of in-depth research, workshops and collaboration, resulting in a new brand with new messaging that built on their history, legacy and vision.
Breakdown
Client: Respond Healthcare
Disciplines: Account Management, UX & UI Design, Asset Creation, Web Development, Web Hosting, Web Maintenance
Summary.
Brief.
To develop a brand and identity which deals in a very sensitive subject area, but one that makes a difference to people’s confidence and ability to live well.
Approach.
A new brand was the result of over 6 months work through in-depth research, workshops and collaboration that built on their history, legacy and vision.
We put real people at the heart of the product. A photoshoot was required to show the product benefits, and where better than putting some of the products to the test than going for a swim!
Outcome.
Development of a new brand and messaging where the focus was repositioned to the ability to live well rather than the products.
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