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Importance of Corporate Social Responsibility


Creating a strong business and building a better world are not conflicting goals – they are both essential ingredients for long-term success – William Clay Ford Jr. Executive Chairman, Ford Motor Company.

As a Project Manager, my days are filled with me running around 100mph having conversations around budgets/deadlines/negotiations etc, all with two main focuses; doing what is best for my client and their campaigns, whilst continuously focusing on what is commercially beneficial to Ubiquity.

And as much as I looooooove the craziness of my day to day, sometimes it’s nice to take a step back and just help someone, because we want to and we think they deserve it.

Whenever an opportunity arises for us build on our CSR profile, and work with people in the local community, I tend to JUMP to the chance!

A local fitness trainer, Huw Phillips got in touch with me a few weeks ago to let me know about some of the charitable work he has recently been undertaking. One of his stories stuck out to me and I instantly knew that the Welsh media would show an interest: enter Ubiquity!

Huw runs a fitness class, every Wednesday in Llangyfelach, Swansea & the clientele ranges from 75 – 95! Since their launch 5 weeks ago, the numbers have grown massively, as have the number of new friendships formed!

After selling the story in to local media, myself, along with journalists & photographers from Wales Online & South Wales Evening post, attended a class and we were in awe of the energy and fun the class oozed….It also made me slightly depressed that half of the participants seemed to be fitter than me (OK, more than half).

The coverage has already generated some amazing opportunities for the Fitness trainer & his charity. After reading the story on Wales Online, a representative from ‘campaign to end loneliness’ https://www.campaigntoendloneliness.org/ approached us to discuss the possibility of working together and replicating the Llangyfelach class across many more areas across Swansea.

Safe to say if Betty can chuck the gloves on at 95, there’s no excuse for the rest of us….

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