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NGS

Branding

Northcott Global Solutions (NGS) are specialists in planning solutions that minimise the potential of risk, ensuring the safety of people and business wherever you are in the world.

brief.

Northcott Global Solutions (NGS) needed to refine their brand and values. A new website highlighted some inconsistencies across various touch points.

approach.

We worked with NGS to discover likes/dislikes, what we can keep and what we could redefine. This fundamentally lead to creating new brand guidelines that helped shape the brand visually and verbally and aid design decision making when producing various outputs.

outcome.

We created a single unifying thought that works across the whole business. This helped set the tone for the brand verbally/visually and graphically.

We generally made NGS more human that help set them apart from their competition.

what we did.

Brand Positioning/Brand Refresh/Brand Guidelines