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Respond

Branding & Web Build

Respond Healthcare provides home delivery and support services to the stoma and continence care community.

Respond was born out of in-depth research, workshops and collaboration, resulting in a new brand with new messaging that built on their history, legacy and vision.

brief.

To develop a brand and identity which deals in a very sensitive subject area, but one that makes a difference to people’s confidence and ability to live well.

approach.

A new brand was the result of over 6 months work through in-depth research, workshops and collaboration that built on their history, legacy and vision.

We put real people at the heart of the product. A photoshoot was required to show the product benefits, and where better than putting some of the products to the test than going for a swim!

outcome.

Development of a new brand and messaging where the focus was repositioned to the ability to live well rather than the products.

what we did.

Branding/Copywriting/Literature/Exhibition/Website/Photography