E-commerce Web Build & Social Media
SKINS Teamwear provide premium team clothing to universities, schools, clubs, teams and individuals. The Wales-based operations team provide teamwear solutions across the United Kingdom and Ireland and are industry leaders when it comes to the creation of sports performance clothing including dynamic gradient compression and activewear.
SKINS Teamwear required the design, build and development of an e-commerce website to sell their products. The website needed to behave as an extension of their core retail website, so it was important that it reflected a similar look and feel.
Following the development of the website, we were tasked with developing the organic social media content strategy and managing the engagement of the social accounts in order to enhance brand awareness and engagement.
Built on WordPress with WooCommerce and Bootstrap to give a fully responsive e-commerce experience. The website has a number of password-protected areas where members of schools, colleges or similar customers can log on to the Club Shop and buy their customized SKINS Teamwear kit.
Following the completion of the website build, we formed a social media content strategy to drive brand awareness and customer engagement. This included developing a content strategy, comprised of powerful, eye-catching photography and on-brand graphics to help promote the Teamwear brand.
We implement our strategy by posting on regular basis, actively engaging with existing customers by sharing live activity from recently signed clubs and teams whilst reaching out to new customers in the process.
Following the website launch in early 2018, SKINS Teamwear now have a fully functioning website with a smooth UX design that encourages online income, allowing them to provide online kit purchasing for teams.