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Somerset Garden Day

Integrated Marketing Campaign

Somerset Garden Day is a day dedicated for people who enjoy gardening to down their tools and spend some quality time celebrating their gardens with friends and family. Anyone and everyone can take part, regardless of age, gardening experience or garden size.

brief.

We were tasked with creating a fully integrated campaign to drive awareness of Somerset Garden Day and to encourage people to spend quality time celebrating their gardening efforts for the first ever Somerset Garden Day in 2017 and again in 2018.

approach.

We worked alongside their marketing team to achieve their goals, immersing ourselves in their business in order to build and deliver a fully integrated marketing campaign.

outcome.

Our relationship with Somerset Garden Day has blossomed and as a result of the activity we have helped them to raise awareness and encourage more members of the public to celebrate this year’s Somerset Garden Day. This is evident in the spike in online engagement and use of the branded hashtag #GardenDay which received 511,695 impressions on Somerset Garden Day alone.

what we did.

Organic Social Media Content/Paid Social Media Advertising/Programmatic Advertising/Search Engine Optimisation Media/Print Fulfilment/Stakeholder Engagement/Events/Radio