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University of Wolverhampton

Digital Strategy

Enterprise Action is a business support project run by the University of Wolverhampton, part-funded by the European Regional Development Fund (ERDF), that offers tailored support packages for individuals who want to start business.

From co-working space to match-funded grants, the project aims to support people with a business idea, a newly created business or established SMEs to develop their businesses within the Black Country and the Marches.

brief.

The main objective was to drive a consistent monthly flow of enquires from people who could benefit from the Enterprise Action project.

approach.

We built and delivered a multi-channel digital campaign which comprised of Search Engine Optimisation (SEO), Paid Social Media and Search Engine Marketing (SEM).

outcome.

In the first 6 months of activity, we have seen a healthy month-on-month improvement in the performance of the website and the number of leads generated has exceeded initial targets.

“Ubiquity have been instrumental to the success of the Enterprise Action Project. By surpassing our expectations and delivering an exceptional digital marketing campaign, we managed to reach new business owners who we may never have had the opportunity to support. This, in turn, has helped to further support business growth, creation and economic prosperity across the region.”

Michael Taylor, Project Manager of Enterprise Action

what we did.

Search Engine Optimisation/Paid Social Media/Search Engine Marketing